Using People Counting Analytics on your Security Camera

People Counting analytics is available as a Smart Detection function in select security cameras by CCTV Camera World. People Counting technology is a sought after smart camera function which can be used for retail analytics, queue management, building management, and other security purposes.

In addition to retail applications, People Counting can be used in an array of applications such as train stations, apartment buildings, churches, retail stores, supermarkets, and other high footfall conversion environments. While deterring criminal activity with a security camera, safely evaluate the amount of traffic walking through your event or store.

People Counting video analytics provides an estimate count that is a helpful metric which can confirm the success of promotional or charity events. It can also help in planning and even reduce labor costs in a retail store by gathering data on when there is a higher-influx of people.

Below is a list of the Premium Series of cameras that offer People Counting which can be used along with any of our Premium Series NVR recorders.

You can use any of the following NVRs along with the above cameras:

If your camera did not have settings like the video above then feel free to watch the following video. The following video is for IP cameras with firmware prior to 2019.

By supervising crowd density through the people counting analytics, you can easily monitor your exiting versus entering rates through one specific entrance. As demonstrated in the video tutorial above, the entrance point can be either an actual physical entrance, or an imaginary or virtual line that we can draw in the camera's video. People counting can even be activated during specific time intervals. You can even time the rule to separate data for different events, or segment counts for day and night.

The best way to use the people counting smart detection function is to position the camera overhead and aim at the floor. This will provide accurate results by providing the camera a clear view of the entrance. Since these functions are meant to provide estimates and are not fool proof, we suggest using the People Counting function in small settings, such as the entry to a retail store, or place of worship to monitor and quantify foot traffic. Using the data provided by this method can help analyze the success of marketing efforts to bring people in.

Data obtained by the People Counting function can be graphed either as a bar graph or line chart. The function can be set to alert you of crossing statistics either daily, monthly, or yearly. People counting data can be stored for up to six months. Afterwards it will overwrite the data, so make sure to export it beforehand. Installing multiple cameras while using people counting is advised when the entrance is over 10ft. Even so, people counting is an accessible and easy solution to quantify foot traffic, evaluate promotions, and optimize labor needs based on visitor volume while still having high quality security footage provided by the same surveillance camera.